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''The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution'' is a bestselling book by digital analyst and author Brian Solis. The book examines how disruptive technology affects consumer behavior and how businesses need to either adapt or die. Katie Couric wrote the foreword. ==Synopsis== ''The End of Business as Usual'' explores how the relentless assault of technology, including social, mobile, and real time web, has changed the dynamic of business and consumer. Solis believes the 24-hour personal broadcasting of today's consumer has given rise to an "egosystem." He examines how influential businesses find success inside this egosystem and its interconnected customers, or what he labels "connected consumers." Solis also explores the concept of "digital darwinism," the evolution of consumer behavior when society and technology evolve faster than one’s ability to adapt. The book outlines how to reach connected consumers through unique and indirect methods, what Solis calls "the migration from a rigid business to that of an adaptive business." Chapter titles include: * "A Quiet Riot: The Information Divide and the Cultural Revolution" * "Youthquake: Millennials Shake Up the Digital Lifestyle" * "Your Audience Is Now an Audience with Audiences" * "Brands Are No Longer Created, They're Co-Created" * "What's Next? The Evolution of Business from Adaptive to Predictive"〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The End of Business as Usual」の詳細全文を読む スポンサード リンク
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